Articles

Here you will find my articles on copy, advertising, and direct response. I also write about creativity, processes, systems, productivity, life, or wherever my curiosity leads me.

You may also read my articles on Substack if you feel inclined.

All posts

Jul 2026

The No-Brainer Ad Template: When Your Offer Is *Actually* Irresistible

Jul 2026

How Can Your Ads Stop the Scroll if You Don’t Know This Hook?

Jul 2026

The $300,000 DTC Ad Template

Jun 2026

Ocean-Deep Problems: Redefining What A Prospect’s Pain Point Really Is

Jun 2026

The Art of Scaling in Sophisticated Markets With Twofold Mechanisms

Jun 2026

From 8 to 9 Figures: The Only 3 Requirements Needed

Jun 2026

The Chinese Mute Test For Better Advertorial Conversions

Jun 2026

How I Come Up With New Winning Hooks & Angles (Without AI)

How To Hire A Winning Creative Strategist in 2026 And 2027:

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+ valuable insights and tactics of what's working right now in DTC.

How To Hire A Winning Creative Strategist in 2026 And 2027:

Sign up to my newsletter and receive my process for attracting and hiring A-level talent for your DTC brand.

+ valuable insights and tactics of what's working right now in DTC.