I was browsing gyms in my area. 

Normally, I do this on Google Maps. 

And something I always look at is the recent reviews.

And so, I found this one gym very close to the hotel I was staying at.

And there was one comment that stood out to me.

Now, at the time, I didn’t know how “genuine” this review was. 

But it definitely “worked” on me. 

And I’m not always an “easy sale.”

As I’m writing this article, I went back and found the review again.

As I’m writing this article, I went back and found the review again (it’s at the bottom).

And just looking at the profile, I’m 99.9% confident it’s genuine and not paid for.

The review basically said: 

“The monthly rate is too high, if you want a better/more affordable option, you should check out X gym that’s in the same area.”

Now, that didn't automatically close the deal for me.

But it at least made me aware of this other gym branch in the same area.

So I checked out this “competitor” on Google Maps.

And in their Google reviews, somebody had mentioned the monthly rate. 

And the price was literally 50% cheaper than the “original” gym I had found.

And if we're being transparent, both gyms looked nice, clean, and like a good spot to train.

But I went with the better “deal.”

Why?

Because one person left a comment to “check out” this other gym.

And if that person hadn't done that, I probably wouldn’t have found this second gym.

The one that’s cheaper, and that I ended up signing up for.

So it got me thinking.

If you’re a DTC or offer owner...

You could *theoretically* leave a very similar review on your competitor’s Facebook ads.

And that comment would just so happen to mention how the product is too expensive, takes a long time to ship, gives severe side effects, or whatever...

And then in this 100% hypothetical comment, it could also *potentially* mention this other brand or product that is better, more effective, a better deal, etc.

So if those kinds of comments popped up by real profiles, real people, it could potentially lead to some bonus halo revenue.

Namaste.

PS. Here is the review that “converted” me: