I’m at a dinner with a multi 9 figure founder, and he shared with me the 3 things required to go from an 8 figure brand to a 9 figure brand.

And it’s so ridiculously simple.

He said you only need 3 things to properly scale in the US market.

They are:

1) New ads and creatives

2) New products

3) New traffic sources

Those were his exact words.

And he’s not done this once, not twice, but three times, taking a company from 0 to 9 figures.

Of course, there is infrastructure behind this. There are team members with A-level talent. Systems and SOPs. And there are a lot of moving parts.

Some timing and luck involved too, which he doesn’t deny. Although I told him that “being early” or “timing the market” is a skill itself.

The point here is that if you’re running…

… the same 10-20 creatives…

… to the same product…

… and only running on e.g. Meta…

… then you’ll probably stay in the 8 figure range.

Which, in all fairness, is not a bad place to be. Not quite the best, but certainly better than most.

But if you have the desire, the will, and the tenacity for more?

Then, after you find a way to increase your creative output (without sacrificing quality) and run more weekly tests, after you add more products to your range, and after you expand from only running on Meta to YouTube, Google, native networks, TikTok, Reddit, organic, affiliates, or whatever your new traffic source of choice is, then you’ll start going from 8 figures to 9 figures and achieve true growth.

IMO, there is simply no getting around the fact that you need a high output of qualitative ads and creatives, on a weekly and monthly basis, to grow and scale to new levels.

That may include videos, statics, UGC, native ads, AI videos, or whatever is “hot” right now. For actually producing the ads, you can use AI, but in my experience, when you go high output with AI, you tend to sacrifice quality, and when you sacrifice quality, the odds of the ad “working” goes down.

After all, it’s called slop for a reason. Which is why you see the biggest and baddest brands still hiring (and paying) for top HUMAN talent. Creative strategists, copywriters, editors, designers, operators, and more.

You may not need others to hit 8 figures, if you’re exceptionally skilled yourself.

But you definitely need them to hit 9 figures and beyond.

And they need to be good, the best at what they do. Because it’s the humans that are going to “fulfill” the new ads, the new products and the new traffic sources for you.

They are the ones who are going to “take you” from 8 to 9 figures. Namaste.